The magnificent bugloss (Echium vulgare) is indeed an insect magnet with its imposing size of about 40 inches (one meter). Its blue blossoms attract countless butterflies, beetles, bumblebees, and bees. Also known as Blueweed, Bugloss is a species of plant in the Boraginaceae (borage) family.
The genus Echium includes more than 60 species[1], some of which are relevant to the garden. It’s native to Europe, as well as central and western Asia.